Yellow is the colour of joy. The colour that brightens up a world and makes it shine. So when it came to expanding its team, "Yellow" was out of the question. The new team will be in keeping with the company's new brand image: supercharged. And Axelle, the new Content Specialist, won't tell you otherwise. "I worked as a journalist for two years. The time had come for me to leave the local press and put my pen to work for the local economy. I want to bring colour and highlight the work of entrepreneurs, craftsmen and enthusiasts in the region.

Long attached to the telephone directory label, "Yellow" now goes much further in accompanying its clients. The aim is above all to make companies visible and to help them through digital marketing and current sales techniques. "I was born with social networks. You could say that like Obelix, I fell into the pot when I was little. I have always been passionate about communication and have always gravitated towards these ecosystems. The whole point today is for me to put this experience to work for new partners who inspire me, and whom I wish to inspire in my turn," confides the new recruit, full of enthusiasm.